Abracadabra Creative Studio specializes in logo design and branding, crafting complete brand identities from strategy and visuals to your online presence. With offices in Amsterdam and Mallorca, we bring creative vision to life.
Rude Food
Branding, Website design
SPRB Clothing
Identity, Website, Photography
Wim Hof & Pierre Capel
Book Cover Design
IHMS
Rebranding, Identity Development, Web
In a world dominated by big brands, small businesses often struggle to stand out. With limited resources and fierce competition, every decision counts. One of the most powerful tools at a small brand's disposal is branding and design. A well-crafted brand identity can set a business apart, foster customer loyalty, and create a lasting impression.
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From rebellious anti-minimalist styles to AI-driven creativity, the world of fonts is evolving fast. At Abracadabra Creative Studio, we’re embracing these trends to craft type-driven designs that inspire, connect, and captivate. Here’s what’s shaping the future of typography in 2025.
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The best designs put the user first, focusing on functionality and simplicity. They remove unnecessary complexity, communicate clearly, and create seamless experiences that truly enhance how people interact with the product.
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Why Strategy Matters as Much as Style.
Design is more than aesthetics, it’s about solving problems and creating connections. At Abracadabra, we believe that the best designs start with a clear purpose.
Why Strategy Comes First:
Effective design isn’t guesswork; it’s guided by intent. We uncover what makes your brand unique and design with that core in mind.
From Concept to Impact:
Whether it’s a logo, website, or product, every element should have meaning. Color, typography, and layout work together to guide your audience and drive results.
Purpose Builds Longevity:
Trends fade, but designs with strategy endure. We create work that not only looks good but continues to connect as your brand grows.
When it came to designing the cover for On Hold, we had a few goals in mind. Nowadays, books aren’t just hanging out on the shelves of brick-and-mortar stores, they're strutting their stuff online! Okay, okay, I know it’s been that way for a while now, but many book covers are still created with physical stores in mind, especially those big retail chains that seem to pop up everywhere. You really need to make a splash!
Think about it: when you scroll through an online store, what catches your eye? A beautifully designed cover, of course! Personally, I’m a huge fan of bold colors and eye-catching typography. While that doesn’t fit every book, for On Hold, it was a match made in design heaven. Picture this: a big, bold black X against a vibrant yellow background, topped off with a splash of bright cyan to really make it pop.
The theme of On Hold dives into relationships that can be unhealthy and borderline toxic, so we went with a “Be Aware!” vibe. Those bright colors do wonders to convey that message! The result? The book is thriving, the topic is super relevant, and that cover is drawing people in like bees to honey. It’s a win-win!
SPRB (Some People Rob Banks) is a streetwear brand rooted in quality and craftsmanship. Designed with Japanese precision, its garments feature premium cotton, meticulous stitching, and a commitment to longevity. The identity we created reflects the brand’s philosophy: bold yet minimal, rebellious yet refined.
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The International Holland Music Sessions (IHMS) has long been a prestigious platform that connects young, promising musicians with world-class masters in classical music. However, its visual identity no longer aligned with its evolving mission. The old brand felt rigid, overly corporate, and lacked the dynamism needed to appeal to the next generation of musicians. Our challenge was to develop a fresh, modern identity that not only reflected IHMS’s legacy but also resonated with young talent, creating a bridge between tradition and innovation.
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